Cookie Policy Blooms
Last updated: April 8, 2026
On blooms.nl, we use cookies and similar technologies to ensure the webshop functions correctly, improve your user experience, and display relevant marketing. This cookie policy explains which cookies we place, why, how long they remain, and how you can manage them. For broader personal data processing, please refer to our Privacy Policy.
1. What are cookies?
Cookies are small text files that a website stores on your device. They are used to remember your preferences, manage your session, track statistics, or personalize advertisements. In addition to cookies, we also use similar technologies such as pixels and local storage; for convenience, we refer to all of these as cookies in this policy.
2. Which cookies do we place?
2.1 Functional cookies (always active)
These cookies are necessary for the webshop to function. For example, they remember the contents of your shopping cart, whether you are logged in, and which language or currency you have chosen. We do not need to ask for consent for functional cookies.
- Provider: Shopify (the webshop runs on Shopify)
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Examples:
_shopify_y,_shopify_s,cart,cart_sig,cart_ts,secure_customer_sig,localization - Purpose: shopping cart, login session, language/currency, fraud prevention
- Retention period: session up to 1 year
- Legal basis: necessary for the performance of the contract (GDPR Art. 6 para. 1 sub b)
2.2 Analytical cookies (consent required)
We measure how visitors use the webshop to understand which pages perform well and where visitors encounter issues. We use Google Analytics 4 and Google Tag Manager for this purpose.
- Provider: Google Ireland Ltd (Google Analytics 4 + Google Tag Manager)
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Examples:
_ga,_ga_*,_gid - Purpose: website statistics, visitor behavior, conversion measurement
- Retention period: up to 14 months
- Legal basis: consent (GDPR Art. 6 para. 1 sub a)
- Transfer: Google processes some data in the United States based on the EU-US Data Privacy Framework and Standard Contractual Clauses
2.3 Marketing cookies (consent required)
Marketing cookies are used to show you relevant email campaigns and offers. We use Klaviyo for our email marketing and personalized recommendations.
- Provider: Klaviyo Inc.
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Examples:
__kla_id - Purpose: identification for email marketing, personalization
- Retention period: up to 2 years
- Legal basis: consent (GDPR Art. 6 para. 1 sub a)
- Transfer: Klaviyo processes data in the United States based on Standard Contractual Clauses
2.4 Payment and checkout cookies
During checkout, Shopify and the chosen payment provider (such as Klarna, Mollie, Stripe, PayPal, Apple Pay, or Google Pay) place cookies to securely complete the transaction. These are necessary to finalize your order.
3. How do you manage your consent?
When you first visit blooms.nl, we ask for your consent for analytical and marketing cookies via the cookie banner. You can always change your preferences via the cookie settings at the bottom of the website. You cannot disable functional cookies because the webshop would then no longer function properly.
Additionally, you can manually delete cookies through your browser settings:
4. Changes
We may amend this cookie policy if there are changes in the cookies used or in laws and regulations. The most current version will always be available on this page. We therefore advise you to consult this policy regularly.
5. Contact
Do you have any questions about our cookie policy or the processing of your personal data? Please contact us:
Blooms B.V.
Treubstraat 15A
2288 EG Rijswijk
Email: hello@blooms.nl
KvK: 75082136
VAT: NL002382377B45
For more information on how we process personal data, please consult our Privacy Policy.